OrcaMoon Productions
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David W. Carson

200 Leicester Street

Auburn, MA 01501

Summary Of Qualifications:

  • 26 years of professional experience in creative media production
  • 16 years of professional experience in computer animation and design
  • Proficient in computer operation and maintenance
  • Thorough knowledge of video, audio, interactive multimedia, print and internet design and production
  • Strong customer service focus
  • Detail oriented, self motivated, able to set effective priorities, meet deadlines and budgets
  • Ability to handle multiple tasks
  • Effective team leader who is comfortable in a fast-paced, high pressure atmosphere



The Hanover Insurance Group, Inc., Worcester, MA

Manager of Web and Multimedia Services, Corporate Marketing

  • Manage permanent team of Web Designers, Developers, and Account Manager.
  • Provide advanced Audio and Video support for nationwide employee meetings.
  • Support Executive Leadership on all multimedia events and meetings.
  • Plan Audio, Video, Projection, Lighting and Set design for President's Club Events
  • Manage external freelancers and vendors for web initiatives and worldwide executive meetings.
  • Maintain corporate assets such as domain names, design workstations and graphics/photo libraries
  • Interface with Executive Management, Product Managers and stakeholders to assess design requirements and provide creative direction.
  • Manage Rebranding, information architecture, wireframes, mockups, prototypes, graphics, site maps, storyboards and documentation.


The Hanover Insurance Group, Inc., Worcester, MA

Senior Web Designer, Marketing Services

  • Design and development of multiple web sites for the companies of The Hanover
  • Maintain corporate assets such as domain names, design workstations and graphics/photo libraries
  • Interface with Executive Management, Product Managers and stakeholders to assess design requirements and provide creative direction.
  • Participate in design initiatives including: Rebranding, information architecture, wireframes, mockups, prototypes, graphics, site maps, storyboards and documentation.
  • Use Dreamweaver, Photoshop, Illustrator, and Flash in the creation of prototypes and style guides. 
  • Conduct user requirements gathering and documentation creation.
  • Provide front-end development using HTML, DHTML, XHTML, CSS, and JavaScript.
  • Initiate the complete re-design of existing websites which resulted in the increase of new sales, agent enrollment, shareholder interaction and recruitment.


Forefield Inc., Marlboro, MA

Art Director

Responsibilities included, custom interface design of ForeMost Advice™ for clients such as Fidelity Investments, Paine Webber and Waddell & Reed. Utilize XML technology for online products. Designed and maintained Forefield web site, www.forefield.com and ForeMost Advice™, www.foremostadvice.com. Managed small staff of designers and freelancers for print and web. Design user interface and demo of new version of ForeMost Advice™ Enterprise, which will be released in April 2001. Designed interactive workshops called “decision tools” for ForeMost Advice™ products. Responsible for corporate branding and marketing. Maintained Macintosh computers.


Allmerica Financial Corporation, Worcester, MA

Creative Director, Marketing Communications

Lead design and production of corporate internet and print initiatives. Maintained and created new content for web sites such as www.allmerica.com, www.freedomadvantage.com and www.retirementgetready.com as well as provided design and illustration services for various intranet and extranet sites. Coordinated production with corporate and business unit IS and Marketing groups, Legal and Compliance. Developed departmental design standards and technology strategy. Designed and produced marketing materials for print and multimedia.

1996 to 1998

Manager, Art Department, Marketing Communications

Oversaw designers, illustrators, art directors, preflight, archiving, Mac maintenance technician and freelancers in a fast paced, high pressure Marketing Department. Responsibilities included integrating electronic media and web design with print, setting corporate design standards, coordination of internal resources, time management, building external resource pool, managing budget, training staff, setting goals, coaching, maintaining and updating computer, printing and design hardware and software. Initiated, managed and directed redesign of Allmerica’s web site to make it consistent with corporate marketing initiatives.

1992 to 1996

Senior Multimedia Designer, Mutimedia Group

Award winning art direction and design of video, interactive multimedia and internet graphics, 2D/3D animation and digital compositing. Oversaw staff of multimedia designers, programmers and freelancers. Responsible for maintenance and upkeep of computer graphics systems integrating Macintosh and IBM computers with professional audio and video equipment. Designed, coordinated purchase and assisted in installation of state of the art Macintosh based Multimedia Production Center.


Mount Wachusett Community College, Gardner, MA

Assistant Professor: Advanced Multimedia

Assistant to Professor of Broadcasting and Telecommunications department. Instructed graphic design and video production students in the construction and design of an interactive kiosk for the college.

1990 to 1992

Active Video Inc., Waltham, MA

Computer Graphics Designer

Responsible for design, story boarding, and production of computer graphics for broadcast and corporate video. Video mastering to betacam and 1” tape. Off-line editing in 3/4” and beta formats. Illustration for advertising.

1988 to 1990

Video Engineer

Operation of field and studio video and audio equipment for broadcast and corporate video. Designed and assisted installation of IBM based computer graphics system and multi-format video duplication system. Field troubleshooting, repair and maintenance. Credits included: ABC News, CNN, WGBH-TV, Massachusetts Institute of Technology, Mass General Hospital, Harvard Medical School, UMass Medical Center, Draper Laboratories, Member NABET Local 16.

Studio Camera, Camera Crane, Dolly Operator
Operation of broadcast video cameras for multi-camera production.
Credits included: WGBH-TV 10 O'clock News, ESPN, Boston Pops.

1984 to 1988

Panorama Teleproductions Inc., Natick, MA

Chief Videographer

Responsible for all camera work for corporate and broadcast productions. Camera crane operator. Lighting, set design and construction. Credits included: AWA and ICW Wrestling, The Bottom Line, Real Estate Showcase.


University Of Massachusetts, Amherst, MA

Bachelor of Arts and Sciences, 1984, Dean’s List 1984

Major: Communications, focusing on television and film production.
Minor: Design

Related Software/Hardware Skills:

Adobe CS5 Master Collection including Photoshop, Illustrator, After Effects, Acrobat, Dreamweaver, Flash, Apple Final Cut Studio, BBEdit, Electric Image Animation System, FormZ, Lightwave, Presenter Professional, Infini-D, Bryce 3D, Swift 3D, Poser 2, Debabelizer, Powerpoint, Word and Excel.

Macintosh OSX, Windows NT/XP, DOS and familiarity with Unix and Linux. Ability to edit HTML, XHTML, XML, CSS, XSLT, CGI, JSP and Java Script.

Demo Reel, References and Samples available upon request.


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